Ted Pulfer has over 15 years’ experience in the IT and data centre industries, during which time he has held a variety of Sales, Marketing, Consultancy and advisory roles. He is leading the Solution Architect team for the Secure Power Division of Schneider Electric in the UK; Ted's daily conversations are around all of the data centre technologies. His career in data centres has taken him from broom cupboard monitoring challenges to multi MW cooling and power projects, driving energy efficiency and carbon reduction. This spectrum of projects enables a broad view of the market; past, present and future.