Rich is the Managing Director at Interact, a world leading environmental consultancy utilising circular economy machine learning software, and Visiting Research Fellow in the School of Engineering at London South Bank University (LSBU). His research and development focus are hardware energy efficiency and the environmental and economic impacts of IT hardware during creation, use and disposal. He is a firm believer in the circular economy and sustainable solutions for IT hardware. He has contributed to the UK’s Industrial Strategy, European Legislation (EcoDesign Directive, EU taxonomy on Energy Efficiency) and his research has been published in internationally renowned academic journals (IEEE, Elsevier), conferences (LCM, ICAC, GECOST) and anthologies.