Rich is Managing Director at Interact, a machine learning software tool that optimises energy and carbon usage of servers and Visiting Research Fellow in the School of Engineering at London South Bank University (LSBU). His research and development focus are hardware energy efficiency and the environmental and economic impacts of IT hardware during creation, use and disposal. He is a firm believer in the circular economy and sustainable solutions for IT hardware. He has contributed to the UK’s Industrial Strategy through the Business, Energy and Industrial Strategy (BEIS) Committee and his research has featured in internationally renowned academic journals (IEEE, Elsevier), conferences (LCM, GECOST) and anthologies.