For the last twenty years, Louise has worked across marketing and sustainability, gaining sector experience in hospitality, coffee, travel and technology. She believes in the power of embedding sustainability into business strategy and company culture to drive change. A natural collaborator, Louise uses partnerships to influence change, often with academic experts, industry collaborators and specialists to quantify the benefits of a more sustainable approach to business. In her role at Circularity First, Louise is driving a more sustainable approach to how organisations source, procure, use and dispose of IT by raising awareness of Sustainable IT. Her leadership in brand building, communications, and research partnerships is anchored in her belief that brand promises should be backed up with proof. Louise works with young women who'd like a career in sustainability through the Catalyse Change programme.