Bruce A. Taylor is the Sustainability Counsel of the IDCA Board of Directors, Chief Media Officer, and a strategic advisor to the global digital infrastructure industry. A career-long science and technology media practitioner, and a senior executive. Bruce is a former principal and vice president of the legendary industry leader at the time, the Uptime Institute, best known as the promulgator of the engineering standards, known as the Tier Classification system. Bruce was the principal of the first research project and conference-producing group focused on the energy efficiency and eco-sustainability of mission-critical computing facilities known as the Uptime Institute Symposium. In 2009, he initiated the divestiture of the Uptime Institute to 451 Research, where he served as vice president until 2013. He then joined the London-headquartered leading global data center media and conference business, Datacenter Dynamics (DCD), as executive vice president of North America and host chair of the conferences. In this role, he was responsible for DCD’s strategic content guidance. Bruce is now the strategic advisor, researcher, writer, conference speaker, and webcast host on topics related to global Digital Transformation, at IDCA.