The Digital Secretary has urged social media users to do their bit in tackling coronavirus-related “fake news” and backed a five-step plan to fight misinformation. Cabinet minister Oliver Dowden said the public must “remain absolutely vigilant to inaccurate stories” and has recommended online users adopt advice issued by the Centre for Countering Digital (CCDH), a non-profit group researching online hate, in the battle against those peddling falsehoods. Conspiracy theories being shared on social media networks include claims Covid-19 is a biological weapon released by China, while others pin the blame for the deadly virus’ inception on 5G technology masts, according to CCDH findings.
In the last decade, few organisations would argue with the necessity of digital transformation; unfortunately, almost everyone would argue about what exactly “digital transformation” means. Now that many organisations are several years into their digital transformation efforts, that lack of definition has become a problem, in part because we’ve gotten to a moment where many leaders are curious about the ROI of their digital transformation initiatives – and rightly so. No major project should be undertaken without a clear sense of how to measure its ROI. It is, however, impossible to calculate ROI without an agreed-upon definition and a tangible, consistent goal. That may sound basic, but a lot of organisations launch digital transformation initiatives without agreeing on those two things. Here’s how to think about ROI if that’s the boat your organization finds itself in.