Getting end-user experience right is an ever-growing concern for enterprises - and for good reason. 90 percent of users would stop using an app due to poor performance, while 88 percent of consumers are less likely to return to a website after a bad experience.
Think about Netflix, Uber or Facebook, if the app is slow to respond, customers won’t even think twice before taking their business to Amazon Prime, Bolt, Instagram - and that’s major revenue lost. Even if you aren’t the likes of Amazon, performance issues that aren’t resolved have the potential to wreak havoc on a brands revenue and reputation. In fact, 98 percent of organisations say that a single hour of downtime could cost them over £80,000.