Exhibitor Press Releases


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  • Come and meet your Trade Association The DCA at Data Centre World 2019 and find out more about how we support the industry and our members.

    Meet us at stand D156 or contact us on 0845 873 4587 / info@datacentrealliance.org


  • The History of Olson Electronics Ltd

    06 Mar 2019 Marissa Maxwell

    In 1961 Olson Electronics Limited was founded and has remained a family run enterprise ever since. Originally producing components for radios, Olson quickly moved towards manufacturing instrument cases for the communications industry.


    In 1971Olson’s first PDU was designed for their own use at an exhibition. This innovation received orders due to its high build quality and saw the launch of standard UK 13 Amp power distribution units. Production expanded and new premises were found in Shoreditch, East London.



    In 1986 following market growth, Olson’s main focus became manufacturing power distribution units, which prompted another move to larger premises in Tottenham, North London. The communications industry was evolving and the 19” rack range for data cabinets was developed.



    In 1990 with the success and popularity of their 13A ranges, Olson launched a new international range to meet demand outside of the UK. Exports of both standard and rack mounting options soon increased Olson’s turnover.



    In 1998 Olson saw the move to the new head office in Stanmore where they are still based. This gave improved manufacturing facilities, (incorporating R&D) as well as sales and marketing alongside manufacturing. This allowed Olson to grow their bespoke service and shorten response times for design and manufacture.



    In 2001 came the launch of the data centre range, incorporating cable management to 19” rack mounting PDUs for the very first time. This quickly grew in popularity within the industry and the range has continued to expand.  A patent was applied for ‘sequential start’ which was then approved in 2006. This allows multi-power installations to have fast and secure start-up sequences, avoiding potentially damaging surges.



    In 2017 Olson exhibited for the first time at CEF Live which was a great experience and it helped to spread the knowledge of the Olson brand throughout the Wholesale industry. Olson also launched The Retractor shortly after the show following a lot of customer request which was a huge success and still is to this day. Olson also managed to exhibit at Data Centre World for the very first time early 2018 which proved very beneficial for letting the market know they were providing high-quality Power Distribution units to Data Centres.


    In 2019 Olson moved into Intelligence for the first time and designed their first range of smart PDU’s. Today Olson offer over 30 different standard catalogue product ranges catering for all types of applications. Despite their vast range of products, options and specifications are never-ending, the bespoke market growing is integral to the business and the relationship with their customers.


  • The DCA’s role varies from event to event however, for Data Centre World London, we have provided consultancy and advice for many aspects of the show, these include the concept and content for the 6th Generation Data Centre exhibit, supporting STEM Learning with a student’s STEM Tour, advising on content for the conference programme along with recommendations for speakers and moderators.

  • Traka is exhibiting at Data Centre World on 12-13 March at ExCeL London to launch an exclusive product solution, designed to ensure the highest level security of data assets.

  • TVR Instruments, a specialist technical distributor of low voltage instruments and power management products, will be exhibiting at the Data Centre World 2019 exhibition and conference at ExCeL London. TVR Instruments supplies and supports a range of components that can be used on either the AC or DC voltage supply in a data centre installation. Combining the ability to monitor the AC and DC voltage supplies of a power network in a facility allows additional scope and opportunity to add reliability and enhance resilience.

  • At its core, SmartSensor is Raritan's environmental monitoring platform. It has been strategically engineered for easy deployment, accurate data results, and heightened levels of insight into a data center's operational levels. Available as plug-and-play options for EMX rack controllers, PX Intelligent PDUs, PX inline meters, and branch circuit monitors, the SmartSensors alleviate the need for a separate controller...

  • Tripp Lite will present its new Euro-Series SmartRack® enclosures designed to Euro measurement standards. Key features of these new racks include: 42U and 47U sizes, available in a combination of widt ...
  • New research launched today by Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile device diagnostics, outlines the staggering cost to global organizations of old, outdated IT equipment cluttering up data centers. A survey of 600 data center experts from APAC, Europe and North America reveals that two in five organizations that store their data in-house spend more than $100,000 storing useless IT hardware that could pose a security or compliance risk.

  • Cable and pipe seal provider Roxtec has more than doubled its fire resistance testing capacity. The new laboratory creates conditions for continuous development of safety products.

  • A typical UPS lifetime is generally around ten years, as manufacturers are obliged to supply replacement parts for up to ten years after cessation of manufacture. Therefore, the purchasing of equipment five years before this end date may extend the product’s apparent life to 14 years – after which, capacitors and/or batteries usually require replacing for a second or third time thereby making further investment in aging technology prohibitive.


    Surprisingly, replacement batteries can cost 30 to 40% of a brand-new UPS system. The standard five or ten-year design life VRLA type battery will generally require replacing at four or eight years.


    Replacing individual faulty battery blocks in strings is not recommended due to the different impedances between old and new and equalisation becomes a problem. Rapid chemical build-up within the new blocks will seriously affect their performance and within weeks they can become significantly ‘aged’; best practice is to replace all batteries at the same time.


    Replacement of capacitors, AC and DC, is also a costly exercise and although prices vary depending on the UPS system, can amount to around 5-10% of the cost of a new UPS. Recommended replacement times vary between manufacturer with some advocating changing both at five years. Confirm this with your UPS supplier!


    For the reasons above, if your UPS is approaching a point where both batteries and capacitors need replacing, it is worth considering the potential commercial advantages of replacement versus repair. A new system will have a 2-year warranty, advances in technology mean it will be more efficient, making significant savings on running costs on both electricity and reduced cooling requirements.


    Over time, your load profile will undoubtedly have changed so it is worth investigating Modular UPS systems which can be right-sized more easily to your actual load: why pay for a large UPS when you don’t need it!? The Modular option can therefore reduce CAPEX as well as OPEX. In addition, the latest generation of Modular systems offer the highest availability and continuity of critical power delivery. For example: CENTIEL’s 4th generation modular UPS CumulusPower has 99.9999999% availability.


    In some situations, a brand-new system could offer a far better technical solution at a similar cost to replacement parts. For a mid-range UPS system, say 60 to 200KVA, the remedial battery works may cost around £5-15K plus the cost of the capacitors. Suddenly, the cost of a similar sized replacement becomes attractive. Plus, a new UPS will come with that warranty and lower running costs.


    However, often in business, OPEX and CAPEX lie in different cost centres. It might be easier to push through a purchase order for replacement batteries than invest in a new UPS which would offer long-term savings on running costs and provide higher availability. Here a total cost of ownership (TCO) calculation is helpful to assess the savings over the long term following a capital investment.


    For example, a legacy 200kVA standalone UPS only using 100kVA of power could be replaced with a 200-kVA frame with two x 50KVA Modules. This right-sizing using UPS modules reduces CAPEX and lowers ongoing maintenance costs too.


    In a recent TCO calculation: the energy saved by replacing an oversized, inefficient, UPS paid for a new Modular system within three years! The calculated savings over ten years made the decision a ‘no-brainer’.


    Advances in UPS technology can also reduce the cost of future replacement parts. Legacy UPS systems have capacitors soldered on to pcb’s, where in contrast, the latest modular UPSs facilitate simple swapping capability via components mounted on screw in sub-assemblies. CENTIEL has designed CumulusPower so the DC capacitors only require replacement every ten years and AC capacitors every five-six years so can be changed separately to save costs.


    When considering this repair/replacement conundrum, consider also how your business may change in the future. Will it grow? Will it always run at its current capacity? A new, truly modular configuration offers “pay as you grow” flexibility. Right-sizing the system initially, minimises CAPEX, while providing the capability to upgrade your system’s capacity with additional Modules.


    CENTIEL work at the forefront of UPS technological development and are trusted advisors to some of the world’s leading institutions in this field. For more information about our 4th generation truly modular UPS CumulusPower please see: www.centiel.co.uk


  • The art of transformation

    TMC Transformers SpA is a young company built on an impressive tradition. Formed in 2017, following the acquisition of TMC Italia SpA by Next Technology Group (NTG) owned by the Palladini family, Romana Moares spoke to CEO Cristiano Palladini about plans to re-establish the company as a global leader.


    TMC has been a leading enterprise in the field of transformer design and manufacture since 1937. But a new and exciting chapter of its history started to unfold in August 2017 when the business was acquired by the Next Technology Group (NTG).

    NTG’s mission for TMC is clear: to regain the position of a leading manufacturer of low and medium voltage dry-type transformers and inductors on the global stage.

    “NTG has solid experience in transformer production,” said CEO Cristiano Palladini. “We owned the Swiss company Trasfor – a specialist in resin-cast transformers – for many years before selling it to ABB in 2012. With the acquisition of TMC, we are coming back into this field.

    “Our mission is to enhance the high-skill, high-volume potential of one of the best and biggest cast-resin transformer companies in Europe with our technical and commercial competence and experience. The idea is to use these two components to succeed in two markets – distribution transformers and special transformers. These are the two pillars of the business.”

    Mr Palladini confirmed that the company is committed to supporting customers with a wide range of products and services; from special prototype development and technical consultancy to final product delivery and a service team with 24/7 availability. The aim is to reach many diverse markets and provide a comprehensive range of products to different specialist applications such as industry, marine, offshore and power generation.

  • Shortlisted for this year's PCR Components Vendor Award, Ortial is a star amongst the smart solutions Techbuyer offers its customers. Server and laptop memory, solid-state-drives (SSD), high performance transceiver modules and compatible cables are available with around a 90% saving on the branded alternative without compromise on functionality or quality. 

  • The Modular UPS Advantage

    09 Mar 2018 AVK-SEG

    AVK will be premiering to the DCW London 2018 Audience a free to attend technical speaker session Entitled 'The Modular UPS Advantage'.

    To be held within the Facilities and Critical Equipment Theatre, we will be presenting the advantages of large scale modular UPS systems for use within major Data Centre installations.

  • Luna Logistics collaboration with Black Box Network Services brought together over 30 years’ experience to successfully manage the complete decommissioning and recommissioning of servers for a leading London University. 

  • Trusted data center and networking solutions for a connected world

    02 Mar 2018 Pentair Technical Solutions GmbH

    In the spring of 2018, Pentair is presenting its complete portfolio supporting data center infrastructure and network technology at various events in Europe. Pentair products ensure the highest availability and uptime with minimal operating costs.

  • The next generation UPS

    01 Mar 2018 Socomec


    Native digital Masterys UPS from Socomec converges with the latest smart-tech

  • The future of Power Monitoring

    01 Mar 2018 Socomec

    The future of power monitoring- ground breaking technologies for greater simplicity and performance


    The latest developments from Socomec are delivering smarter buildings and facilities – with sustainable and intelligent energy solutions.

  • Daxten presents on stand D540: the ultimate doorman for data centres

    When it is necessary to protect sensitive corporate data, attention should be turned not only to external cyber-threats, but also to internal threats. In order to protect the physical integrity of the data centre a strong defense system must be implemented that allows administrators to monitor who has access to the racks, servers, and network devices. A key role in the security of data centres is ensuring that racks are only accessed by authorised users. A silver bullet to protect data from unauthorised access, manipulation, theft, and vandalism is the TZ SlideHandle; a retrofittable locking system for rack doors that is compatible with all major server cabinets. This solution will be demonstrated on the Daxten stand (D540) at Data Centre World 2018, which is being held at ExCeL London on the 21st and 22nd March.



  • Tripp Lite, a world-leading manufacturer of power protection and connectivity solutions, welcomes Bryn Morgan as the Vice President of International Business.

  • Tested and approved server safes/racks

    12 Feb 2018 Server Fortress

    New at Data Centre World, stand D79, are the recently LPCB (Loss Prevention Certification Board) accredited Server Fortress range. Tested and approved to LPS 1175, Security Rating 2. These 19" server racks come safes have been designed and tested to protect all types of IT assets from malicious attack and theft. 

  • As a global supplier of solutions critical to supporting data centre operations, Tripp Lite intends to highlight a number of new and innovative products in the categories of cabinets and enclosures, critical power and uninterrupted power supplies.

  • JAEGGI has been awarded accreditation from Alcumus SafeContractor for achieving excellence in health and safety in the workplace, covering their on-site commissioning and service/maintenance activities in support of their range of hybrid dry coolers/condensers and adiabatic dry coolers.

  • Refurbished data storage equipment heavy-weight Techbuyer is spreading the word with a 20% welcome discount to stand visitors at the world’s most influential industry gathering: Data Centre World London 2018. Small, medium and multi-national organisations from all sectors are switching on to the benefits of trade-ins and cost reductions with the next big thing in IT procurement.

  • EcoCooling has announced a new range of evaporative cooling products with the new CloudCooler® range Designed for large scale data centers with rapid deployment strategies. The CloudCooler® is also available in a Nordic grade material allowing it to operate in very cold climates including areas within the Nordics and Arctic Circle.


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