Traditional data centre operations are struggling to meet their, often-conflicting, demands for more intense workloads and greater availability, while at the same time reducing their energy consumption levels. Rising electricity costs are only making this more difficult.   In his presentation Matthew Farnell will detail how the traditional approach of prioritising availability at efficiency’s expense is no longer sustainable. He’ll set out how traditional performance optimisation approaches are missing out on the significant opportunity to improve data centre cooling while also reducing thermal risk.   He will set out how the latest machine learning and AI-powered data centre optimisation approaches can change the game for operations teams. Citing results from recent optimisation projects with organisations such as Digital Realty, Telefonica and Telehouse, Matthew will show how it’s now possible to remove thermal and power risk while also unlocking immediate carbon savings to support corporate ESG initiatives and net zero programmes.