Data Centre World London 2025
Ask, Listen, Act: Improving Perception through Community Engagement
13 Mar 2025
Energy Efficiency, Cost Management & DCIM Theatre
Media coverage of data centres is often negative but does this accurately reflect public opinion? What can operators do to improve perceptions of the industry and how can they, as businesses, integrate better into host communities, both aesthetically and economically? In this session we will review recent research on public attitudes to data centres and explore how developers can engage more productively with their host communities to deliver meaningful local benefits.