Attracting the Audience

Data Centre World’s comprehensive marketing campaign across the whole of the UK data centre industry, covering key vertical markets in both the public and private sector, delivered 2,888 visitors to the event in 2012.

It is designed to increase awareness of Data Centre World Conference & Expo, raise the profile of sponsors and exhibitors and drive visitors to register for the event on the datacentreworld.com website.

The intensive seven month campaign includes:

• Full editorial and advertising coverage in the well respected and highly popular Data Centre Management magazine, the official media partner, including a comprehensive preview issue before the event
• Extensive email campaign to potential visitors using both internal and external lists with regular newsletters and third party email bulletins. Both potential and pre-registered visitors are kept up-to-date with show and exhibitor activity
• Banner advertising on key industry websites and advertising in key industry publications
• Event listing on a broad spread of industry and vertical market websites q Thousands of items of direct mail and inserts in key industry publications
• Promotion through social networking websites
• Extensive PR activity focusing on core IT press and specialist vertical market titles
• Extensive coverage from supporting media partners and supporting associations. In 2012 this included

BrightTALK   •  CBR   •  CloudPro   •  ContingencyToday.com   •  Data Centre Knowledge   •  The Data Center Marketplace   •  Data Centre Solutions   •  Data Centre Talk   •  Electrical Review   •  Data Centre Alliance   •  Geoconnexion International   •  Government Business   •  Green IT   •  ITPRO   •  Network Communications News   •  Netcomms   •  Networking   •  Searchvirtualdatacentre.co.uk   •  Silicon.com   •  Storage Networking Solutions   •  Toolbox.com   •  Water Briefing   •  TechWeek Europe   •  ZDNet   •  BCS   •  IET

Exhibitor News

Gold sponsor

Official Media Partner