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Data Centre World VisitorNew innovations in ethernet fabics revolutionise virtualised data centres
Register free to attend this session
IT organisations are aggressively deploying server virtualisation in data centres to consolidate applications and improve resource utilisation.
The cost savings of server virtualisation resulting from increased asset utilisation, higher availability, and on-demand application deployment have met the business mandate to “do more with less.” However, the underlying limitations in current network technologies have often prevented organisations from meeting the performance, availability, security, and mobility requirements of server virtualisation.
A recent innovation in networking, Ethernet fabrics are revolutionising the way highly virtualised data centre networks are architected and how they function. Compared to classic hierarchical Ethernet architectures, Ethernet fabrics provide higher levels of performance, utilisation, availability, and simplicity required to meet the business needs of data centres today and into the future. Brocade EMEA Product Marketing Manager, Alan Murphy, will examine the various approaches and technologies that comprise today’s Ethernet Fabric solutions. He will provide organisations with essential background to select the best approach to create a roadmap to optimise their virtualised infrastructures and accelerate their journey to the cloud
Speaker: Alan Murphy
Job title: EMEA Enterprise Marketing Manager
Company: BrocadeAs EMEA Enterprise Marketing Manager for Brocade, Alan Murphy is responsible for defining and executing the company’s strategic data centre go-to-market efforts. This includes leading the overall go to market strategy across the Channel, OEM and Direct routes to market, and providing strategic consultancy on how the company can assist customers in driving data centre evolution. He joined Brocade in October 2010, bringing over 20 years of experience in the high-tech industry.
Prior to Brocade, Murphy worked at Intel, where he held several positions with responsibilities for sales and marketing efforts related to Embedded, Server and Client technologies into Service Provider and Enterprise Data Centre.
He is a frequent speaker across the industry and has contributed to articles in the Economist, Network World and Computer Weekly
Watch this session in the IT and Management Theatre on February 29 2012 at 1:00 pm
