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What others say about Data Centre World
Finally, a proper trade show for the Data Centre market. I would like to see it grow into… Read more
Data Centre World VisitorData Centre World is an excellent well organised and well attended event. The event had… Read more
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Data Centre World VisitorBrick or container or Both
Register free to attend this session
Are business and IT demands evolving faster than your datacentre can support? Do you need more space, IT capacity, and/or power and cooling to manage this growth? Do you face growing requirements to reduce energy costs, increase efficiencies, lower PUE and stay on top of technology evolution?
A panel made up innovators in the datacentre industry will discuss their datacentre design choices that enable them to not just ”manage” these growing challenges, but to give their business a competitive edge. The panel will lay out for attendees these challenges and choices and will share the thought process behind the design decisions they made. Panelists will discuss key drivers, pros/cons, and the execution of their design plans. Facility, mechanical, and electrical infrastructure will also be discussed.
Who should attend this session?
CIOs; datacentre managers/engineers; IT directors; infrastructure managers; facility managers; consulting specifying engineers; collocation and managed hosting professionals
What will delegates learn from this session?
• Hear from experts that look at datacentre and physical infrastructure design through very different lenses based on their unique situations, whether it
be a brick and mortar facility, a containerised deployment or a more modular approach
• Learn about the tangible economic benefits these experts are now realizing based on the design decisions they made
• Understand how the critical physical infrastructure choices they made directly addressed their business needs for space, cost, efficiency, and time
Key topics covered
• Define for attendees the terms ‘conventional brick and mortar facility,’ ‘containerized approach’ and ‘modular design’ to ensure panel participants and
attendees are on same page
• Panelists’ perspective on various approaches to datacenter and physical infrastructure design based on each panelists’ unique situation –what
specific IT and infrastructure challenges did they face and what design approach did they consider, weighing pros/cons of each
• The design choices each panelist selected, the reasoning behind their decision and tangible performance and economic benefits the panelist is now
realizing
• Critical physical infrastructure choices made and how these decisions directly addressed their business needs for space, cost, efficiency, and time
• Challenges encountered in execution of design build and how they overcame these obstacles
Speaker: Paul Feeney
Job title: Technical Design Authority - Data Centers
Company: Capgemini UKAs Technical Design Authority of Outsourcing Services at Capgemini UK, Paul Feeney’s responsibility range between engineering implementation to strategic data centre planning. His most recent engineering success was a collaborative approach, implementing Capgemini’s new Merlin data centre in Swindon with the lowest PUE and achieving the ‘greenest’ and most energy-efficient certified tier III data centre in July 2010. Within the Merlin project he was responsible for all design testing and final engineering decisions.
Beyond Merlin, Paul has global responsibility for all mission critical engineering strategies and data centre design solutions across Capgemini’s data centres.
Previously worked for IBM & CSTechnology, delivering mission critical data centre designs and providing strategic engineering and analytical assessment skills specific to data centres for clients world wide.
Born and bred in London, Paul is based at Capgemini Woking He holds formal qualifications as a Prince 2 Certified Practitioner with electrical engineering qualifications a member of British Computer Society and certified CITP.
Rightshore® is a trademark belonging to Capgemini.
Speaker: Ken Baker
Job title: Senior Consultant, Critical Facilities Services, EMEA
Company: Hewlett Packard Company
Ken Baker is a recognized industry expert on power, cooling and datacenter infrastructure. He is an evangelist for the latest in energy conservation and efficiency technologies for customers worldwide. Baker joined HP in 1982 he has served as Senior Technologist in the Datacenter Infrastructure organization at HP for the last 5 years, and is now serving as Senior Consultant in HP’s Critical Facilities Services organization, guiding customers on ways to pursue energy and sustainability management as a key priority in their businesses.
Speaker: Ben Shergold
Job title: UK Datacentre Manager
Company: British American Tobaccoith more than 13 years at British American Tobacco (BAT), Ben Shergold serves as United Kingdom datacentre manager for the firm’s new mission critical datacentre facility in Southampton, UK. In this role, Ben leads all design, build, and commissioning efforts for the new site and oversees the facility’s IT, mechanical, and electrical infrastructure that serves 14 BAT UK end sites. In addition to his datacentre manager role, Ben also serves as a service level manager for the firm’s datacentre services in western Europe comprised of 15 countries.
Prior to this role, Ben held a number of IT management roles to support the tobacco producer’s manufacturing efforts including lead electrical engineer, manufacturing IT manager, and IT technical solutions manager.
Among his many other accomplishments, Ben and his team built and designed as well as implemented and supported a complete supervisory control and data acquisition system including real time database storage and reporting platform. He also assisted with the integration of a manufacturing execution system with SAP and has designed and implemented a UK wide voice over IP telephony system and complete network infrastructure replacement.
Ben cut his teeth at Kenwood Limited serving four years in an electrical and mechanical apprenticeship. He quickly transitioned up in the organisation as a lead electrical engineer and then onto engineering manager via various management positions.
Watch this session in the Infrastructure and Facilities Theatre on February 29 2012 at 1:45 pm





